A few months ago, the Chapter Department at USGBC submitted a challenge to Fast Company magazine as part of their “What would you ask Nature?” Biomimicry Challenge. The challenge was to look at USGBC’s chapter network and find ways to be more resilient and organic in the way we organize, communicate and work on initiatives. IDEO and the Biomimicry Guild (for free) took up the challenge and interviewed a small group of national staff (Amy King, Margo Street, Elizabeth Frisch and Lisa Whited) and chapter leaders (Dan Geiger, Stace McGee, Kathy Zarsky and Prudence Ferriera).
Fast Company and Designers Accord wanted to use the challenge as a REAL-WORLD BIOMIMICRY CHARRETTE to start a larger conversation between biologists, designers and businesses about the potential of using nature-inspired design to solve technological, product and organizational challenges. It is a Design Workshop asking What If? How? The “solutions” are more metaphor and inspiration at this point than anything tangible to implement. However, for me they represent the possibility to apply design thinking to our chapter organization and become beautiful, elegant and simple.
Enjoy the article and please share any insights it might inspire with me.
Thank You,
Richard Graves
Vice President of Community
US Green Building Council
TO READ THE ARTICLE CLICK HERE
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